Honolulu Business

Honolulu Business


The city that welcomes 350,000 to 450,000 visitors to its shores every month is more than just a premier tourist destination. Despite infusing the local economy to the tune of $10 billion a year, the tourism industry is only the third highest employer in Honolulu and Honolulu County.

The biggest employer in Honolulu is actually the United States Government. Nearly 100,000 people are employed on seven active military installations: Hickam Air Force Base, Schofield Barracks, Tripler Army Medical Center, Kanohe Marine Base, Kualoa Ranch Bunkers, Wheeler Air Field, and Pearl Harbor Navy Base.

In the mid-eighteenth century, Honolulu was a whaling and trading port dealing in whale oil, sandalwood and fur. As those commodities were depleted, sugar and pineapple markets expanded. Sugar plantations and pineapple fields are currently being replaced by tracts of new homes. Now only 1/5 of Honolulu County land is zoned for agriculture. Today trade, transportation and utilities comprise the second largest employer in Honolulu. Japan is Hawaii’s largest export market.

But it is the tourism industry that is mother’s milk to Honolulu. With 200,000 visitors on the island at any one time, it is tourism that sustains and nourishes Honolulu’s hotels, restaurants, retail shopping, entertainment, golf courses, and on and on. Tourism is the heartbeat of this very modern paradise.






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